Here’s an easy guerilla marketing trick to get your customer counts up by selling on your days off.

Here’s an easy guerilla marketing trick to get your customer counts up by selling on your days off.
Have you performed a mechanical valve cleaning lately? Did you ever stop to think about how strange it is we need to do that again, when “decoking” stopped being a necessity half a century ago? Have we outfoxed ourselves in the eternal automotive quest for higher...
I learned how to weld when I was about 17. I was not a good welder, but I could operate the machine well enough to get by, and like most of us who can weld, I improved with time and practice. As a young mechanic, I distinctly remember tackling a few projects with...
While their interest in learning a skilled trade continues its precipitous decline, American youth and young adults seemingly cannot break eye contact with their phone screens. Coincidence? I think not, and humbly offer all parents a suggestion to help alter the...
Almost 80 years ago, the United States Office of Strategic Services, which eventually became the CIA, created a pamphlet to help people living in Nazi-occupied countries discretely undermine the enemy. This Simple Sabotage Field Manual was published in 1944 and...
These days, there’s a simulator video game for everything. There are games that simulate flying a plane, games that simulate working in an office, and yes … even a game that simulates what it’s like to be a goat. Add to that list Car Mechanic Simulator, a game first...
Ever heard of Fordite? Fordite, often called Detroit agate or motor agate, isn’t a rock at all. In fact, it has nothing at all to do with geology—but it’s not very different than a sedimentary rock. Unlike sedimentary formations, Fordite is not composed of layers of...
When Logan Brown first heard about a national auto technician skills competition, he was slightly skeptical. “Who the hell’s going to pay a technician $40,000 to show off his skills?” he said recently. The answer was the first annual U.S. Auto Tech National...
In one of my graphic design classes, the professor asked everyone who their favorite graphic designers were. I mentioned Raymond Loewy, and was met with a puzzled face and a “I don’t know who that is.” That was a shock to me, since I knew him as the designer of the...
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.